Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses. With access to faster networks, businesses are using more and more videos to engage with their customers. Many business, probably also your competitors, use videos to help capture value from their audiences. Give your audience the opportunity to meet the people behind your company and understand how your product is made. Authenticity isn’t something you should try to fake. It is an effective way to build an emotional connection with your clients.

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