A strong manufacturing business has more stories to tell.
Walia Auto Ancillaries Pvt. Ltd.
Engineering & Manufacturing · Automotive Components
Objective
To make a more confident expression of Walia - from the factory floor to the digital world.
The Challenges
Outdated brand identity
The existing identity no longer reflected the company’s evolved manufacturing capabilities.
Inconsistent brand communication
Brand expression lacked consistency across digital, corporate and physical touchpoints.
Weak digital presence
The website did not effectively communicate RAPL’s capabilities, expertise or value.
Untapped Employee Advocacy
Employees represented an opportunity to strengthen the brand’s visibility and credibility online.
Transformation
From a brand people saw to a brand people experienced.
We looked at every place where Walia meets its audience - the website, LinkedIn, photographs, videos, employees, guidelines and factory spaces - and brought them together under one clearer brand expression.
Achievements by the numbers
Professional corporate imagery Employee brand & LinkedIn readiness Brand-aligned factory environment
1.5X
Organic Website Traffic
4X
Social Media Engagement
Your business has evolved.
Has your brand?
From your identity and website to your factory, communication and people, every touchpoint should reflect the scale, capability and ambition of your business.
Let Vision Kraft help you evolve your brand - not just redesign it.
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