Connecting a growing business across every brand touchpoint
Innovative Automation Pvt. Ltd. (IAPL)
Engineering & Manufacturing · Industrial Gas Systems
Objective
Create a brand experience that reflects IAPL’s engineering expertise, innovation and people at every touchpoint.
The Challenges
Outdated brand identity
The existing identity no longer reflected the company’s evolved manufacturing capabilities.
Inconsistent brand communication
Brand expression lacked consistency across digital, corporate and physical touchpoints.
Weak digital presence
The website did not effectively communicate RAPL’s capabilities, expertise or value.
Untapped Employee Advocacy
Employees represented an opportunity to strengthen the brand’s visibility and credibility online.
Transformation
One brand. Many touchpoints. One consistent experience.
It is beyond the logo for us. The opportunity wasn't about changing one element; it was about making every IAPL touchpoint feel connected - from the first website visit to a LinkedIn post, from an employee interaction to the factory floor.
Achievements by the numbers
Stronger brand consistency across touchpoints | Employees equipped to represent IAPL with confidence
50%
Increase in organic website traffic
300%
Growth in social media engagement
Your business has evolved.
Has your brand?
From your identity and website to your factory, communication and people, every touchpoint should reflect the scale, capability and ambition of your business.
Let Vision Kraft help you evolve your brand - not just redesign it.
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