50 years of making.
Now, a new chapter of what’s possible.
Harnex Systems Pvt. Ltd.
Engineering & Manufacturing · Wiring Harness
Objective
Turn 50 years of experience into a brand ready for what comes next.
The Challenges
Outdated brand identity
The existing identity no longer reflected the company’s evolved manufacturing capabilities.
Inconsistent brand communication
Brand expression lacked consistency across digital, corporate and physical touchpoints.
Weak digital presence
The website did not effectively communicate RAPL’s capabilities, expertise or value.
Untapped Employee Advocacy
Employees represented an opportunity to strengthen the brand’s visibility and credibility online.
Transformation
Celebrating the past to using it as a foundation for the future.
The 50th anniversary became more than a milestone. It became a brand moment — connecting Harnex’s history, sustainable manufacturing, emerging opportunities and people through a refreshed identity and a stronger digital and physical presence.
Achievements by the numbers
Stronger employee participation on LinkedIn · Modernised corporate imagery · Successful 50th anniversary campaign · Exhibition-ready brand communication
70%
Website Traffic Growth
150%
Social Media Follower Growth
Your business has evolved.
Has your brand?
From your identity and website to your factory, communication and people, every touchpoint should reflect the scale, capability and ambition of your business.
Let Vision Kraft help you evolve your brand - not just redesign it.
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