LOGO CONCEPTUALISATION & DESIGN
Our thinking and ingenuity help in designing a logo that only reflects your business but also intensifies your brand image in the targeted market. Our logo design services comes through a vast experience in taking projects and delivering the quality results with more creative and innovative approach to achieving its goals. With a specialised team of artistic mindset, we at Vision Kraft create logos that embodies business identity and allows impressing your prospective customers.
For every logo design project we take, we aim to prioritise the needs of your core business values, the goals you wish to achieve, the requirements you are looking for, and your preferences. This helps us in customising your logo that perfectly matches your specifications. Our method of designing a logo is systematic by carefully understanding every element to be examined thoroughly that helps in achieving efficiency. Colours, patterns, fonts, themes, styles may mean different for different businesses, sectors, and industries, cultures, and countries; we consider all these things to handle the task systematically and easily.
BRAND IDENTITY STATIONERY DESIGN
Okay. Maybe we’re not quite as obsessed with business cards as Patrick Bateman (see American Psycho), but we’re not far off. We recognise they are essential artillery for businesses, forming part of a wider corporate identity armoury. So they mean serious business to us. The weight and finish of a business card, or the thickness and coating of letter headed paper, for instance, matters to us. And ultimately to the businesses we work with. Why? Because it is a reflection of the overall quality of a corporate brand identity.
Used to break the ice between a business and their customers, it is also incredibly important that business stationery says all the right things and makes the right impression when it counts. In other words, a great one. Instantaneously. Often overlooked, commissioning professional and beautiful stationery design can help you communicate to your audience that if you look after every detail internally, you’ll do exactly the same for your clients. Stationery items such as business cards, letterheads, compliment slips, labels, calendars, and writing equipment can often represent the first time a customer is exposed to your brand, and first impressions count.
ENVIRONMENT/ AMBIENCE DESIGN FOR OFFICE & FACTORY
Whether you’re fully back in the office or your company has embraced hybrid working, fresh and revitalised office branding can be a very impactful way of encouraging employee engagement. The environment employees work in affects their creativity, motivation, health and happiness. And happier and more engaged staff have a significant impact on their colleagues and the company as a whole. Rethinking your workspace and surrounding your teams with tangible representations of your company culture inject enthusiasm and contribute to a positive outlook.
Inspiring office branding can be particularly important to create a sense of unity, consistency and common purpose in big organisations with multiple locations, where teams may feel they work in silos and the company vision may get diluted. Our experiential design team transforms generic corporate offices into unique workspaces that encourage collaboration and innovation. By focusing on what your company stands for, we create inspiring office design ideas that are full of an energy and instil a sense of pride and commitment in staff, and influences how visitors perceive your company, who leave with a lasting impression.
BRAND COPYRIGHTS, TRADEMARKS & INTELLECTUAL PROPERTY
Every successful product is the fruit of hard work, and this applies to every field of business. Intuition alone is not enough to create a product that people will love and use. You also need to do your research, thinking, planning, differentiating yourself, and more. One of the reasons why design is so infrequently protected is because in many industries such as manufacturing and engineering, the designs change rapidly to keep up with industry patterns. The requirement, that prior to registration a design cannot be in public domain, thus cannot be met by most of these industries. Another problem that the design protection regime faces is the term of protection.
India has a definite governing and established structure for the protection of industrial designs. Essential criteria for protection have been prescribed and are in line with international standards. The procedural formalities for filing design applications are simple and time constrained. It is important that the applicants ensure the procedural requirements carefully, as bulk of Indian design applications are rejected on procedural issues, while very few rejections are due to lack of fulfilment of substantive criteria.
