vision_kraft

From Factory Floor to First Page: A Practical Guide to Generating B2B Leads for Manufacturers

Thu, 02 Apr 2026 09:23:00 GMT

For decades, manufacturing businesses have relied on relationships, referrals, and repeat clients to drive growth. And while those channels still matter, the buying journey has fundamentally changed.

Today, your next customer is not just visiting your factory—they’re searching for you on Google.

The question is: Will they find you—or your competitor?

How Industrial Buyers Actually Search Today

Modern B2B buyers in manufacturing don’t begin with a phone call—they begin with research.

They Google industrial suppliers and manufacturers
They compare manufacturing company websites
They read case studies and technical capabilities
They validate credibility online

By the time they reach out, 70–80% of their decision is already made .

If your digital presence for manufacturers is weak or outdated, you’re not even in the consideration set.

The Visibility Gap in Manufacturing Marketing

Most companies struggle with industrial marketing strategy due to:

Outdated, brochure-style websites
No SEO for manufacturing companies
Limited or no content marketing
No clear positioning or differentiation

This leads to poor lead generation for manufacturers , even when capabilities are strong.

Step 1: Build a Website That Generates Leads

Your website is your most important B2B lead generation tool .

An effective manufacturing website design should:

Clearly define your services and industries
Highlight industrial capabilities and infrastructure
Showcase certifications and compliance standards
Include case studies for manufacturers
Enable easy RFQ (Request for Quote) or inquiry

A strong website converts visitors into qualified industrial leads .

Step 2: Get Found with SEO for Manufacturing Companies

If your business isn’t ranking on Google, you’re missing opportunities.

Focus on:

Industrial SEO keywords
(e.g., “solar EPC contractor India”, “precision machining supplier Pune”, “industrial automation company”)
Dedicated service and product pages
Local SEO for manufacturers (especially for regional clients)
Global SEO strategy (for exporters and OEM suppliers)

SEO helps you attract high-intent B2B buyers actively searching for suppliers .

Step 3: Build Trust with Content Marketing

Content is critical for industrial brand building and trust.

Create:

Case studies (B2B manufacturing projects)
Technical blogs and application notes
Industry insights and trends
Project showcases with results

Strong content improves both SEO rankings and conversion rates .

Step 4: Use LinkedIn for B2B Manufacturing Marketing

LinkedIn is one of the most powerful platforms for B2B marketing for manufacturers .

Why?

Because decision-makers are actively present:

Procurement heads
Plant managers
CXOs

Use LinkedIn to:

Share project updates and installations
Post technical expertise and insights
Build brand credibility in manufacturing
Generate inbound B2B inquiries

This creates long-term visibility and trust.

Step 5: Create a Structured Lead Generation Funnel

A clear B2B lead generation funnel for manufacturers looks like this:

Search (SEO / Google / LinkedIn)
↓
Website visit
↓
Content + case studies
↓
Inquiry / RFQ
↓
Sales conversion

Without this structure, industrial marketing efforts remain inconsistent.

Step 6: Differentiate Your Manufacturing Brand

Most companies say the same things:

“High quality”
“Trusted company”
“Customer satisfaction”

These don’t differentiate you in a competitive industrial market .

Instead, highlight:

Your unique manufacturing process
Your specialisation or niche expertise
Measurable outcomes and efficiencies

Clear positioning improves conversion rates and lead quality .

Final Thought: Marketing is the New Growth Engine

The shift is clear:

From referral-based sales → digital marketing for manufacturers
From offline visibility → online discoverability
From sales-driven → marketing-led growth

Manufacturers who invest in SEO, content marketing, and digital strategy will dominate the next decade.

AI Is Not Replacing Manufacturing Brands. It’s Sharpening Them.

Sat, 17 Jan 2026 05:09:57 GMT

Introduction: Branding in the Age of Intelligent Manufacturing

For decades, manufacturing brands have been built on engineering excellence, reliability, and performance.

That foundation remains unchanged.
What has changed is the complexity of markets, buyers, and competition.

Today, manufacturing brands are evaluated long before the first meeting or plant visit through websites, digital footprints, technical content, and peer perception. This is where AI is quietly transforming brand building.

AI tools are enabling manufacturing companies to:

• Sharpen brand positioning by analysing competitors, customer language, and market whitespace helping brands move beyond features to clearly articulated value.
• Decode complex B2B buying behaviour, understanding how engineers, procurement teams, and leadership evaluate brands differently across the decision cycle.
• Create consistent brand communication at scale, across brochures, presentations, websites, distributor networks, and global markets without dilution.
• Translate technical complexity into clarity, turning engineering depth into credible, easy-to-understand narratives that build confidence and trust.
• Strengthen employer branding, aligning brand perception for customers and future talent in an increasingly competitive hiring landscape.

Used strategically, AI does not replace brand thinking or human judgement. It enhances insight, improves speed, and brings discipline to execution. The manufacturing brands that will lead tomorrow won’t be the ones that shout the loudest. They will be the ones that are most relevant, most consistent, and most trusted across every touchpoint.

At Vision Kraft, we see AI as a force multiplier when combined with human-led strategy and deep industrial understanding. Because in a world driven by automation and data, clarity builds confidence, and trust builds brands.

#ManufacturingBrands #IndustrialBranding #B2BMarketing #AIinBranding #FutureOfManufacturing #BrandStrategy

Why Branding and Marketing Are Critical for IPO-Bound Companies

Wed, 30 Jul 2025 07:19:19 GMT

Going public is one of the most significant milestones for any company. An Initial Public Offering (IPO) is not just a financial event—it’s a brand-defining moment. While balance sheets and business models matter, investors buy into a company’s story, credibility, and promise of long-term value.

That’s why branding and marketing should be treated as mission-critical pillars of your IPO readiness strategy.

At Vision Kraft , a trusted B2B advertising agency in India , we specialize in crafting brand narratives and go-to-market communication for IPO-bound companies across sectors. Here’s why investing in branding and marketing before your IPO can significantly impact your valuation and investor response.

1. Strong Branding Builds Investor Trust

Your brand is your first pitch. Before diving into numbers, investors look at your identity. A clear, consistent, and compelling brand:

Establishes credibility
Differentiates you from competitors
Communicates long-term vision

A well-articulated pre-IPO branding strategy reflects maturity and inspires confidence—both essential when you're entering public markets.

Pro Tip: Start with a comprehensive brand audit and align messaging across digital and investor-facing platforms.

2. Marketing is More Than Promotion—It’s Reputation Engineering

IPO marketing is not about selling products—it’s about shaping perception and earning trust. It includes:

Investor communication strategy
Media relations and press coverage
Digital visibility and SEO
Founder/leadership storytelling

When done right, this builds anticipation, attracts media coverage, and generates public interest—factors that can positively influence demand during the IPO.Need help with this? Our digital marketing services cover every aspect of IPO communications.

3. Visibility Creates Value

In competitive capital markets, out of sight is out of mind . Strategic marketing ensures your story reaches the right people at the right time:

Analysts and institutional investors
Retail investors via financial media
Business media and thought leadership platforms

Ongoing marketing ensures your brand stays top-of-mind before, during, and after the IPO.

Case Study: One of our clients in the engineering sector saw a 200% increase in investor site traffic after we revamped their brand story and visibility strategy pre-IPO.

4. Trust and Transparency Start With Consistent Communication

Public companies are held to higher standards of transparency. Your brand must communicate:

Market relevance
Business sustainability
Regulatory readiness
Future-forward strategy

We help build IPO communication frameworks that marry compliance with compelling storytelling—so your messaging is confident, compliant, and consistent.

5. Internal Branding Is Equally Important

Employees are brand ambassadors. As you transition to a publicly listed entity, internal alignment becomes critical.

Our IPO communication playbooks include:

Employee communication templates
Vision and mission workshops
Pre-IPO onboarding materials

A well-aligned internal culture strengthens external trust.

Final Thoughts: Build a Brand That’s IPO-Ready

Your IPO is not just a financial event. It’s your opportunity to step into the public arena with a strong, strategic, and trusted identity.

At Vision Kraft , we help companies build and broadcast their brand stories with precision—whether you’re preparing for an IPO, approaching investors, or planning your next stage of growth.

Ready to Tell a Compelling IPO Story?

Let Vision Kraft guide your brand from private to public.

Suggested SEO Backlinks

Internal Backlinks (to your own site or blog):

External Backlinks (authoritative and relevant sources):

The Power of Spatial Branding: Transforming Spaces into Immersive Brand Experiences

Mon, 17 Feb 2025 11:49:48 GMT

Elevate Your Brand with Strategic Spatial and Visual Branding Solutions

In today’s competitive market, brands need more than just a logo and a color scheme to stand out. Spatial branding has emerged as a game-changer, allowing businesses to create immersive environments that enhance customer experience, boost employee engagement, and strengthen brand identity. Vision Kraft is an agency specializing in spatial and visual branding , designing and executing solutions that seamlessly integrate your brand into physical spaces, creating a lasting impact.

Why Spatial Branding Matters for Businesses

1. Enhances Brand Visibility & Recognition

A well-branded space reinforces brand recognition. When customers and employees interact with a thoughtfully designed environment, they subconsciously absorb your brand’s message. Elements like signage, color schemes, and interactive installations make your brand more memorable and instantly recognizable.

2. Creates a Strong Customer Experience

For retail stores and museums , spatial branding plays a crucial role in customer engagement. Thoughtfully designed spaces provide an immersive experience, encouraging visitors to connect emotionally with your brand. This can increase foot traffic, dwell time, and conversion rates.

3. Boosts Employee Productivity & Engagement

In offices and factories , spatial branding creates a positive work culture by reinforcing company values. A well-designed workplace enhances employee morale, productivity, and collaboration, leading to increased efficiency and job satisfaction.

4. Differentiates Your Brand from Competitors

A unique spatial identity helps brands stand out in a crowded market. Whether it's a futuristic retail space or an inspiring corporate office, custom-designed spaces provide a competitive edge that resonates with both customers and employees.

5. Increases Sales & Conversions

For retail outlets , spatial branding can significantly impact sales. A well-planned store layout, strategic product placement, and visually appealing designs encourage customers to engage more deeply with the brand, leading to higher sales and repeat business.

6. Strengthens Brand Loyalty

A consistent and immersive brand experience fosters trust and loyalty. Whether customers visit a store, office, or exhibition, a seamless branding experience leaves a lasting impression, ensuring long-term engagement.

Vision Kraft’s Expertise in Spatial Branding

At Vision Kraft , we are a leading spatial branding agency with over two decades of experience in spatial and visual branding for diverse industries, including corporate offices, factories, museums, and retail spaces . Our expertise covers:

Technology & Experience Centers – Engaging and interactive environments for product demonstrations and corporate storytelling.
Public Spaces & Museums – Thematic and educational spatial branding for memorable visitor experiences.
Workspaces & Corporate Offices – Enhancing workplace culture with branded interiors that boost motivation and collaboration.
Retail Environments – Custom-designed stores that elevate brand perception and drive customer engagement.
Exhibitions & Events – Immersive brand experiences that captivate audiences and create lasting connections.

Cities We Serve

Vision Kraft is a premier spatial branding agency offering solutions across major cities in India, including Pune, Chennai, Bengaluru, Delhi NCR, Kochi, Nashik, PCMC, Indore, Mumbai, and Thane . Our design and execution expertise ensures that businesses across industries can create engaging brand spaces that drive results.

Elevate Your Brand with Vision Kraft

Spatial branding is more than just aesthetics—it’s about creating experiences that leave a lasting impact. Whether you want to revamp your office, enhance your retail store, or create a memorable museum space, Vision Kraft has the expertise to bring your brand to life.

Contact our agency today to discover how we can transform your space into a powerful brand experience.

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

Sat, 12 Dec 2020 05:13:27 GMT

That is why corporate image matters — it can influence whether consumers' want to buy from you, and can increase brand loyalty when people feel your values align with their own...

Your company's corporate image is your brand's public perception . You can help shape it by telling the public what kind of company you are through marketing and advertising.

But what really sculpts your corporate image is your company's actions, like performing well financially, developing innovative products and services, following ethical business practices, actually operating by your values, appropriately responding to company criticism, providing tremendous customer service, treating your employees with dignity and respect, and attracting elite talent.

All of these actions fuel the flywheel of your brand's word-of-mouth marketing, which is the most effective and trusted form of marketing , especially when the internet has enabled every brand to scream for your audience's attention today.

Developing a stellar corporate image also opens up more opportunities for customer testimonials, case studies, product reviews, and awards that can provide the social proof needed to earn new customers' trust.

Improve Your Corporate Image

1. Identify your company's purpose.

If you truly want to build a loyal following for your brand and, in turn, strengthen your reputation, your company's core message should focus on your purpose -- not how you make your product or what your product is.

2. Make sure you can walk the walk.

Sometimes, brands that want to reap the rewards of being a mission-driven company don't actually adhere to the values they claim they're so passionate about. But even though being aquasi-mission-driven company can attract new customers, once they uncover your hypocrisy, it's almost impossible to retain them .

3. Own your mistakes.

Even the smartest brands make mistakes. But what separates the great companies from the good ones is their ability to admit that their wrong and change course in light of new information. Unfortunately, a lot of companies won't admit their mistakes or change their minds, even if it's the right choice, because they have too much pride or don't want to seem weak.

4. Offer the best customer service possible.

For many customers, one of the first interactions they'll have with your brand is through a customer service representative — so customer service plays an undeniably critical role in corporate image.

5. Make sure your website and social media presence reflect your current corporate image.

As your organization grows, as consumer preferences and industries change, and as you learn more about what makes your customers happy, your priorities or vision might shift slightly. To reflect the most relevant, accurate version of your corporate image, then, it's critical you maintain a strong social media and website presence.

I the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist,
Email: bejoy@VisionKraft.com | Phone: +91 9850 555 795

Online Video Is A Vital For Your 2016, 2017, 2018, 2019 & 2020 (...pooh !) Content Marketing Objectives

Sun, 27 Sep 2020 18:15:15 GMT

After all, YouTube is the number two search engine in the world!

This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?

#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.

#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content .

#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.

#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!

Yes, you can leverage this 100% human connection to video, ask us how...

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

The Importance of Composition in Photography

Sun, 27 Sep 2020 18:15:11 GMT

The truth of the matter is that most successful photographic compositions are in fact quite simple, there may be numerous objects but there is never any doubt as to what the subject actually is...

In essence, composition is all about putting together objects in your viewfinder in such a way as to emphasise the bits you want to, making them stand out in just the right way. These objects include anything in the foreground, the background, those that "frame" the picture, and most importantly light. I'm sure you've seen many landscape photographs with so many objects in them that you've honestly had no idea what the subject actually was?

Was it the mountain?

Well, it could have been, but it's sort of obscured by that tree. No, how about the waterfall, but that's not very centred, and anyway I've never seen a sky that colour before.

The truth of the matter is that most successful photographic compositions are in fact quite simple, there may be numerous objects but there is never any doubt as to what the subject actually is.

Another great truth is that no matter how expensive your camera equipment is, that without a knowledge of composition, you'll never be able to "capture" the essence of the image you see . Worse still, someone with a cheaper set up, and who knows about composition, will more than likely be producing better photographs...

Annoyingly, some people seem to have the knack for creating well composed images, while others have to shoot and shoot whilst they hone their composition skills. The important thing to remember is that wherever you start, you will only get better with practise.

With landscapes the challenge is to capture an image so that the subject is presented in the way that you want it to be, which for many means learning new ways of seeing what is in front of you.

Besides the subject, there is of course "light", it can make all the difference between a fantastic picture and a dull and uninteresting one. Make sure you note the lights direction, intensity and colour (yes the colour of light changes quite dramatically, e.g. at the beginning and end of the day).

Besides the colour of the light, the position of the sun in the sky also has a major impact on a photograph, as when the sun is low it produces marvellous shadows that enhance the subjects shape and give it that important 3d effect.

There is another thing about taking photographs when the sun is low in the sky, as this means that it is either early or late in the day and thus its intensity is not at its height, which in turn means that the range of contrast (the difference between the deep shadows and highlights) is low, something that really helps capturing the details in both (especially with digital cameras).

The viewpoint is the next vital ingredient, but just what is the best? Here only you can tell, you just have to move around the subject, looking at it from different angles and from different heights, not to mention different focal lengths from the very wide to the telephoto. All of these will have dramatic impact on the image you capture and there is no real formula to follow, except perhaps one.

This composition "formula" centres on something called the "thirds". Take any image and divide it into three equal part both lengthwise and height wise and you end up with 2 vertical and 2 horizontal lines, placing anything on these vertical lines can really emphasize them, whilst placing anything on the intersections can be really powerful. Bearing these "thirds" in mind when composing your photograph could make all the difference .

To sum up, when taking your photographs, decide what your subject is, from which viewpoint and angle it looks the best, decide where to place it, and most importantly, make sure that the light is right, after all with landscapes there is normally always another day.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Digital Marketing & Lead Nurturing | Why Great Content is Key

Wed, 17 Jun 2020 16:05:37 GMT

Lead nurturing is all about sharing relevant, personalized and targeted information to ensure that you stay on top of the buyer's mind.

Inbound marketing has continued to displace outbound marketing as a company's primary means of generating leads, building its brand and growing its audience. However, this is not a market-specific phenomenon. It's market-agnostic and widely-endorsed across multiple industries ; companies now see digital marketing as their primary lead generation strategy and the cog that makes this strategy work is producing great content.

Content provides that continuous flow of leads online that keeps your funnel full of new opportunities. When content is combined with marketing automation, it takes lead nurturing to the next level by continually providing customers with action-based triggers, important reminders and brand messaging.

The focus is to reintroduce the same customers into the same sales funnel by relying upon predetermined triggers. Customer actions then force you to re-engage your audience and guide them back through your buying process. It's a continuous feedback loop and one that grows business leads.

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.

On average, 50% of the leads in any system are not yet ready to buy (Marketo)
Almost 80% of new leads never become sales (MarketingSherpa).
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo)
Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group).

Effectively developing leads in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan.

Best practices for effective lead nurturing:

1. Personalize

Your lead nurturing email campaigns should be personal. Tailoring each email to the interests and behavior or even name and demographics of your leads and prospects, makes it resonate that much more.

2. Educate according to the buyer's journey

One of the most crucial steps in closing the sales cycle is educating your prospects and giving them the information they need in their current state of the buyer's journey.

3. Don't email leads every day

A sure-fire way to have your leads immediately unsubscribing is by emailing them every day.

4. Don't send every lead every email

You've gotten the jist by now. Every lead is different and likely in a different stage of their buyer's journey. With this in mind, there is no way you can effectively nurture ALL of your leads with the same email.

5. Re-engage when necessary

Are you finding that your leads aren't opening your emails as often or aren't responding to your sales calls? Try re-engaging them with email marketing.

6. Start ASAP

Lead nurturing doesn’t have to wait until a prospect has expressed purchase intent. You can start nurturing individuals as soon as they express interest in any part of your business, even if it’s just your blog content.

7. Create content around consumer pain points

Given how the Web has empowered buyers, marketers have to shift away from self-centered content and provide information that’s useful to their buyers.

8. Don’t rely purely on email lead nurturing

It’s important to personalize your marketing messages outside of email as well. You don’t want show every website visitor the same static and generic message that may or may not apply to them. One way to personalize marketing messages on your website is to use dynamic calls-to-action (or Smart CTAs).

The process of lead nurturing sounds complicated, but it's well worth the effort. It will take some time to get everything implemented, but after with some small tweeks to your lead scoring, email copy, and other details until you start getting the conversion rates you want.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

5 templates for Sales Emails and InMails- that really work!

Wed, 03 Jun 2020 06:33:48 GMT

Outreach inspiration for different situations and stages of the buyer journey

You’ll send a lot of prospecting emails and InMails in 2020- and you’ll spend a fair bit of time racking your brains for the combination of words and phrases to improve your response rate.

Okay, so maybe that wasn’t the most original prediction that you’ve heard, but it’s certainly one of the most pertinent. The art and science of selling has evolved in many ways: leveraging networks for warm introductions, prospecting intelligently on social media , leading with content, building personal brands prior to reaching out. However, there are aspects of our craft that haven’t changed, and which we wouldn’t necessarily expect to. Knowing the right combination of words to earn attention, entice someone to read, and provide a compelling reason to respond is one of them. Sales people have been testing different approaches from the days when they first put ink pen to paper. It’s the same persuasive challenge today as it was then.

The key to prospecting efficiently and effectively through email and InMail is not starting with a blank subject line and screen each time. Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects , different situations , and different stages of the buyer journey:

1. The Common Ground Approach:

If you’re researched a prospect online prior to reaching out, then this is the template for taking advantage of that work. It’s built around a mutual interest, hobby or acquaintance, and a current reason for reaching out. Crucially, it doesn’t attempt to translate this common ground towards a deal immediately. The focus is more on building rapport. It’s important to get the balance right with this style of outreach – you want to come across as informed, not creepy.

Lost for words? Here’s your starting template for inspiration:

Subject line:

[Prospect Name], Jessie recommended I reach out

Message:

Hi [Prospect Name],

Our mutual connection, [connection name], and I were talking recently about [hot topic]. She said you were an expert on this issue.

I’m writing an article about [hot topic] because it’s relevant, timely, yet confusing to many of my customers. Can I include your perspective, [Prospect Name]?

Regards, [Your Name]

2. The Problem-Solver Approach:

What do B2B buyers really want from sales people? Applied insight and information that’s relevant to their specific business. If your prospecting has uncovered evidence of a current business need, then this is the template to help leverage that in your outreach. A key question to consider is whether to mention your solution – or save that for later. It comes down to your individual judgment – but a thought leadership asset like a relevant guide or white paper can be a very effective way of introducing your expertise without hitting them over the head with it.

Lost for words? Here’s a starting template for inspiration:

Subject line:

[Prospect Name], How to put an end to [problem]

Message:

Hi [Prospect Name],

Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know experiencing the same frustration. What seems to work is when companies tackle these three core issues:

• Lack of integrated systems

• Manual processes

• Unawareness about the latest options

[Prospect Name], let me know if you’d like me to send an eBook my company put together that spells out how to effectively address these issues.

Regards, [Your Name]

3. The Case Study Approach:

Human beings love a good story – and smart sales reps know it. According to the 2017 B2B Buyers Survey from Demand Gen Report, 67% of those making purchase decisions rely on peer recommendations and 41% rely on case studies. That means a prospecting email that can persuasively introduce a customer story is a hugely valuable asset.

Lost for words? Here’s a starting template for inspiration:

Subject line:

[Prospect Name], Here’s how to drive X% higher revenues

Message:

Hi [Prospect Name],

Your latest company blog post showcases your strategic initiative to do [initiative name]. Congratulations on spearheading such an important endeavour!

As you prepare to move forward, you’ll be interested to learn how others in your position pulled off the same project successfully. In fact, I know of [prospect’s role] in three companies very similar to yours that generated an average of 17% higher revenues by using [your solution] to power their new processes.

[Prospect Name], let me know if you’d like me to forward the case studies detailing how they achieved such impressive results.

Regards, [Your Name]

4. The Giver Approach:

You’d be hard pressed to find someone who passes on a free offer, if it’s something of actual value to them. Use that to your advantage when sending an email to prospective buyers. Whether you’re offering an ebook, a free trial, or a free evaluation, make the offer the focal point of your email. The more exclusive or insightful it is, the more likely it is that your prospect will see it as valuable.

Lost for words? Here’s a starting template for inspiration:

Subject line:

[Prospect Name], find out how your website stacks up

Message:

Hi [Prospect Name],

Your content-rich website is visually stunning, but I ran a free performance test that shows it might not be loading quickly enough for your site visitors.

Would you like to see the results and how your site compares to the competition?

Regards, [Your Name]

5. The No-Nonsense Approach:

According to Boomerang analysis of 40 million sales emails, the sweet spot for length is 50-125 words. That means it often pays to be straightforward. Consider using bullet points to quickly point out how your solution benefits your prospective client.

Lost for words? Here’s a starting template for inspiration:

Subject line:

[Prospect Name 1], [Prospect Name 2], and [Prospect Name 3], thoughts on [product]?

Message:

Hi [Prospect Name 1], [Prospect Name 2] and [Prospect Name 3]

Now that you have trial-ed [product] for three months, I want to confirm you are experiencing the impact we discussed:

• Less manual data entry

• Faster financial closings

• More accurate monthly reports

What are next steps to get you signed up for an enterprise license, so your entire finance team can take advantage of [product]?

Regards, [Your Name]

We the hope the article adds value to your business communication!

Best,
Bejoy Peter- Digital Creator & Communications Strategist
Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.
- the perception management tools company!

The Importance of Facebook for Small Businesses

Sat, 23 May 2020 04:20:20 GMT

Question the need for using Facebook

When you start your business , many things have to be taken into account. Amongst the tons of seemingly more important things, you might question the need for using Facebook. Often people end up feeling that it is too trivial a task and can be accomplished at anytime. Here are some reasons why you should have your presence on a social networking giant like Facebook and take it very seriously:

Customer Interaction: Having your business on Facebook through a fan-page or a group is a great way to learn more about your customers. Through comments or posts, you get to have direct feedback and conversations with your target audience . The people who like your fan-page or join your group are only there because they want to be. They are there to know what they can about you and you can do the same thing.

Give a personal touch to your business: Being well connected is important for any business, especially for a small one. You need to be able to communicate with people and grow your contacts. The best possible way to do that is through direct involvement. Facebook allows you to give your business an image and then you can actually have live conversations with people who matter, making it a more personal experience than what you get on a TV.

Develop a loyal fan base: Facebook allows you to develop your very own community. All you need to do is, post links and content that is both relevant and useful. You can even have promotional campaigns and contests through your page and offer incentives as well. If done correctly, you will find that you can develop a loyal community for your business on Facebook.

SEO: Search Engine Optimisation is a key aspect for anyone who wants to build a significant presence on the web. Having a Facebook page for your business can help you in your SEO efforts as well. All the links and posts on the page are indexed by search engines. So having a page flowing with continuous relevant content will definitely give you a jump in search engine rankings.

Beat your competition: One of the biggest reasons for you to make sure that you are on Facebook is that your competition might already be there. In this cut throat environment, lagging behind will make it really hard for your business to succeed.

Viral promotion: If someone ends up liking your page then it appears in their news feed. This makes it possible for your business to be in their eyes on a regular basis through status updates or content posting. What’s more, if they comment on your post, their friends will also see your post and this will help in viral promotion of your business.

Facebook Ads: Your business at Facebook is not just limited to a fan page or a group. Facebook also offers you a chance to put up advertising campaigns. You can build your advertisements, and as per your budget requirements, go for a campaign suitable for your business. You can also choose the set of people to whom these ads will be visible. You can target your ads on the basis of demographics, educational level, interests etc. It is also up to you to decide how often these ads will appear.

Save money: Apart from these facts, Facebook is free. You do not need to spend anything for promoting your company through a Facebook page. Facebook already has people addicted to it. This means you do not have to look for customers – they are already there.

Today when you look at Facebook and the groups or fan pages that exist on the site, you will find that every popular brand is there. They are not only there but are active on almost a daily basis. For the present generation, who spend a lot more time on the internet than on the TV, brands needed to change their approach . Facebook provides the best possible solution in this scenario. However, it is not only the big brands that make the full use of Facebook’s social media power. Even small businesses can benefit greatly if they make optimal use of the various features that Facebook has to offer.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Does Your Website Have What It Takes?

Sat, 23 May 2020 04:20:17 GMT

Remember, it's reflecting your company

If you have an existing site, or plan to develop one in the near future , it's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. In this article, we look at the five general components involved in making a website successful.

Key Elements Of An Effective Website

Appearance
Content
Functionality
Website Usability
Search Engine Optimisation

The most effective website will reflect best practices across all of these elements.

1. APPEARANCE

A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.

An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users' attention. Ideas like this are what PR professionals pay attention to keep their businesses successful.

Good use of colour: an appropriate colour scheme will contain 2 or 3 primary colours that blend well and create a proper mood or tone for your business. Don't overdo the colour, as it can distract from the written content.

Text that is easily read: The most easily read combination is black text on a white background, but many other colour combinations are acceptable if the contrast is within an appropriate range. Use fonts that are easy to read and are found on most of today's computer systems. depending on your audience. Keep font size for paragraph text between 10 and 12 points.

Meaningful graphics: Graphics are important, as they lend visual variety and appeal to an otherwise boring page of text. However, don't over-use them, and make sure that add meaning or context to your written content. Don’t overload any one page with more than 3 or 4 images.

Quality photography: A simple way to increase visual appeal is to use high quality photography . High quality product images are especially important for online retailers.

Simplicity: Keep it simple and allow for adequate white space. Uncluttered layouts allow viewers to focus on your message. Don't overload your site with overly complex design, animation, or other effects just to impress your viewers.

2. CONTENT

Along with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company's knowledge and competence.

Short and organised copy: Clearly label topics and break your text up into small paragraphs. Don't bore your visitors with visually overwhelming text. You've got less than 10 seconds to hook your visitors, so grab their attention by being clear, concise and compelling. Update your content regularly: No one likes to read the same thing over and over again. Dead or static content will not bring visitors back to your site!

Speak to your visitors: Use the word you as much as possible. Minimise the use of I, we and us.

Consider a pro: Unless you’re an especially good writer, consider using a professional to write or edit your text content. A good writing resource is How to Write for the Web.

But What About the Glitz? Flashy graphics and animation are tempting, and can have a very positive impact on user experience. Just use them appropriately and keep some simple guidelines in mind:

Use multimedia to entertain and enlighten your prospects. An animated banner, snappy video or interactive content will add to your site's "interest quotient" and keep your visitors around longer. BUT -- don't force your visitors to endure something they're not interested in or don't have time for, and don't let the "rich media" overwhelm your other content. Make it "to go". Provide downloadable podcasts, presentations and forms for users who can't stay long, but want to take some of your information with them.

Don't neglect your HTML content for the sake of glitz. Search Engines don't have ears, and can't read Flash, JavaScript or even PDFs .

3. FUNCTIONALITY

Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. Across the spectrum, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.

Error-free copy: Remember the exposure your website will get. Double-check your facts and figures, as you don't know who may be quoting you tomorrow. Nor do you want to be recognised or remembered for typos, incorrect grammar and punctuation, or misspellings. Spelling mistakes and bad grammar are as unforgivable on a website as they are in other company materials.

4. WEBSITE USABILITY

A critical, but often overlooked component of a successful website is its degree of usability. Your site must be easy to read, navigate, and understand. Some key usability elements include:

Simplicity: The best way to keep visitors glued to your site is through valuable content, good organization and attractive design. Keep your site simple and well organised.

Fast-loading pages: A page should load in 20 seconds or less via dial-up; at more than that, you'll lose more than half of your potential visitors.

Minimal scroll: This is particularly important on the first page. Create links from the main page to read more about a particular topic. Even the Search Engines will reward you for this behaviour.

Consistent layout: Site layout is extremely important for usability. Use a consistent layout and repeat certain elements throughout the site.

Prominent, logical navigation: Place your menu items at the top of your site, or above the fold on either side. Limit your menu items to 10 or fewer. Remember, your visitors are in a hurry -- don't make them hunt for information.

Descriptive link text: Usability testing shows that long link text makes it much easier for visitors to find their way around a site. Long, descriptive link text is favoured by Search Engines, too. Back links are important to give users a sense of direction and to keep them from feeling lost. Use a site map, and breadcrumbs, if necessary.

Cross-platform/browser compatibility: Different browsers often have different rules for displaying content. At a minimum, you should test your site in the latest versions of Internet Explorer (currently, versions 8 and 9), as well as Firefox and Safari.

Screen Resolution: Screen resolution for the typical computer monitor continues to increase. Today, the average web surfer uses a resolution of 1024 x 768 pixels. However, you need to make sure that what looks good at this setting will also work nicely for other resolutions.

5. SEARCH ENGINE OPTIMISED (SEO)

There are hundreds of rules and guidelines for effective search engine optimisation , and this isn't the place to cover them all. For starters, follow these simple rules:

Include plenty of written content in HTML format. Don't use Flash, JavaScript or image-only objects for your navigational items.

Use your important keywords frequently and appropriately in your copy. Minimise the use of tables and use Cascading Style Sheets for layout and positioning; keep your HTML code clutter-free. Leverage your links -- make them descriptive and use your keywords in the link text. Many, many books have been written about SEARCH ENGINE OPTIMISATION , and its scope is too broad to cover here. You can find more information on this important topic on our Search Engine Optimisation page.

We've barely scratched the surface of what makes a website most effectively. However, by following these simple guidelines, you will be headed in the right direction. Visit our section on website design and development for more information, or send us an e-mail.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

14 Ways to Use Twitter to Market Your Business

Sat, 23 May 2020 04:20:15 GMT

Employ Twitter as a marketing tool

So how can you leverage the popular 140-character social media site to drive more traffic to your business or website? Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, products and services share their top 14 tips for how to successfully market your business on Twitter -- or employ Twitter as a marketing tool.

1. Optimise your Twitter bio

"Make sure your company identity and voice are branded well, " says Jon Ferrera, CEO, Nimble, a provider of social CRM. That means having a bio that tells people who you are and includes a link to your company website or a landing page -- and having "a consistent tone so that people clearly understand who you are and what you do."

2. Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis

"Make a list of the 100 most influential people in your space -- journalists, thought leaders , potential clients/customers, big-name bloggers and writers, potential partners, etc.," says Shanelle Mullin, the director of Marketing at Onboardly, a provider of PR and content marketing for startups.

3. Get colleagues involved

"The first people to help build your brand should come internally," says Amanda Cohen, marketing coordinator, Homescout Realty. "Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc."

4. Tweet regularly

"Regular tweeting is a sign of an active, healthy profile," says Sandra Fathi, founder & president, Affect, a public relations and social media firm. "If you only tweet once a week, or once a month, you aren't keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you," she says. "I recommend daily postings and engagement so that you are top of mind on a consistent basis," Fathi says. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favourite.

5. Don't be afraid to ask for some Twitter love

Ask followers to retweet, mention or favourite your tweets -- or to share content with a fresh tweet.

6. Track mentions -- and respond if appropriate

"Track brand mentions and keywords to make sure [you know what's being said about you]," says Vikram Bhaskaran, director of marketing at Freshdesk, a customer support Software-as-a-Service (SaaS) solution. And be sure to respond in a polite, professional manner if appropriate. "After all, customer service is the new marketing!" And many customers now post their product queries and complaints on Twitter.

"Monitor the conversations in that search and jump in to the conversations when appropriate," Geoffery she says. "For example, say you're a dentist in Buffalo. You could set up a search for the term 'dentist Buffalo.'" Then, when "you then see someone in Buffalo tweet 'I need to go to the dentist but it's so hard to get an appointment,' you could jump in and [tweet], 'We'd love to have you as a new patient.'"

7. Retweet

"Don't be afraid to retweet as this will help link you with and cement your own thought leadership within your industry," says Mark Rushworth, head of Search at Blue Logic Web, a Web services provider.

8. Favorite tweets

"Many people don't know about favouriting tweets, but it can get someone's attention more than a retweet or a mention," says Amy Marshall, COO, Fathom, a digital marketing and analytics agency.

9. Follow trends/hashtags

"Look at the trending topics and hashtags and find a way to make a relevant connection to your brand," says Crystal Cantabrana, director of Operations, Grizzly Group LLC, which provides social marketing solutions. "By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag."

10. Offer discounts or special deals to Twitter followers

"Run Twitter contests such as: 'The next 50 people that retweet me will receive a coupon for 50 percent off,' or have people post pictures of themselves in the store or using the product and do a random drawing," suggests Marshall.

11. Use images and videos

"Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets," says Marko Muellner, vice president, Marketing, ShopIgniter, a social performance marketing platform .

"While community managers may be doing a great job engaging followers, a banal post about enjoying the weekend is much less effective than rich, in-stream content in which someone can, for example, view a film trailer and find out where the movie is playing in their neighbourhood," Muellner says. "In fact, research shows that rich tweets have significantly lower negative feedback rates as consumers appreciate interactivity and content designed for their social mobile context."

12. Use Promoted Tweets

"Be sure to directly target your audience with Promoted Tweets," says Bryan Shaw, community manager at 3dcart, an ecommerce platform. "Failing to define exactly who you're trying to reach [could] cost you time and money."

13. Make sure Twitter is integrated with your other marketing efforts

"Twitter, like other social media platforms, is much more effective when integrated with your other marketing activities," says Mark Schmulen, general manager, Social Media, Constant Contact, an engagement marketing company. "For example, if you're running a promotion or contest on Twitter, let your email subscribers know about it, as they are another customer base who have already let you know that they want to receive messages from you," he says. "Inversely, by occasionally tweeting out the link to your mailing list, you can also tap your Twitter base into your email content."

14. Use Twitter analytics

"Use Twitter's native analytics daily to get a grasp on what's resonating and what's not with your audience once you've built it," says Miller. In the analytics dashboard , you'll be able to tell what your best days to tweet are, the types of content that are more favoured and the demographics of the followers that you're attracting," she says. Then you can "replicate what's working and rework or reevaluate posts that aren't.

Engage regularly with your digital marketing agency to discuss the strategy and create a marketing journey for your organisation.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Why You Need a Video Strategy

Fri, 22 May 2020 17:24:23 GMT

Video is the new document

1. Everyone Likes to Consume Information Differently

There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience.

When you just write content on your blog, you are only catering to read-write learners. By creating video content , you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning.

By incorporating video productions into your content, you will attract content consumers who love video. You can even get the best of different worlds by transcribing your video in text beneath the video on a blog post. This will give read-write learners something to enjoy and help with the search engine optimization of the page accompanying the video . You could also scrape the audio portion of your video and turn that into a downloadable MP3 or podcast for iTunes for auditory-only learners.

2. Google Loves Video

It should be obvious since acquiring YouTube in 2006 that Google loves video . If that doesn't convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results - they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video.

3. Video Is Easy to Share

Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video , you don't have to make it your life's mission to share the video. After a little promotion by your business, you could have others promoting it for you!

Promoting your own video isn't necessarily that hard either. Easy ways to start the sharing process on with your own audience includes adding it to your own website, blog content, Facebook page, or Google+ page . The more times a video is shared, liked, and commented upon on networks like YouTube, the more likely it is to come up in search results and gain viral popularity.

The Best Part About Video

What's the best part about video production? If you're not a fan of writing content, then creating videos for your business could be a great alternative. Once you get the hang of it, videos could become an essential part of your overall online marketing strategy .

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Importance of Good Photography in Web Design

Fri, 22 May 2020 17:21:52 GMT

Great photos make a great difference

The quality of your photos can make or break a website design . Though it's often overlooked, one of the most critical components of a website is the photography. The right photos make a huge difference in the overall impression and effectiveness of your website. I’ve seen many otherwise decent websites that are ruined by poor photo choices or low-quality photos.

Do not skimp on photography. The best case scenario is to have custom professional photos taken for your website. If this is not possible, at the very least choose good stock photos that properly represent your brand.

When visitors view your website, they are making a snap decision on the credibility of your company and what level of trust they will have. Your website is setting a tone. This is your chance to create a specific reality that will influence your prospective customer through imagery. Great photos will have a positive impact.

Here are some guidelines in using photography on your website:

Always use professional photos – hire someone or ask your design agency if they offer this service
Photos taken by someone in your company as a hobby don’t count
As an alternative, utilize high-quality stock photos from a leading photo site
Photos of people are good – people relate to seeing other people
Even though photos of people are good, avoid the clichéd and meaningless “business people shaking hands” photos
Always show positive imagery – smiling, happy people invoke the proper positive emotions in website visitors
Resist before and after photos – only show the after. Nobody wants to go to a dentist’s website and see photos of ugly teeth. Just show the final result: beautiful teeth
Fewer, bolder photos are better than lots of little photos. Less is more. Make each photo significant

When planning your website , be sure to budget for tasteful, high-quality photos. It will make a significant difference in how your company is perceived.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

5 Things to Ask Yourself Before Picking a Video Production Company

Fri, 22 May 2020 17:18:17 GMT

Video is part of your marketing strategy

If producing an online video is part of your marketing strategy this year, one of the most difficult decisions you’re going to have to make is who to work with. There are literally hundreds of production companies out there, and finding the perfect fit can feel like a full-time job. Your instinct may be to watch a few sample videos and make a decision, but instead, you should take the time to thoughtfully consider what an ideal video partner might look like. Sure, production quality is important, but so are communication, creativity, and culture fit. The last thing you want to do is make a big investment (both in money and time) only to find out that the final product doesn’t accurately reflect your brand or tell your story.

While we can’t find the perfect fit for you, we can help push you in the right direction. Here are 5 simple questions to ask yourself before making your selection.

1. Do they care about my company?

Never make a decision without speaking to someone at the company first. You’ll get a pretty good idea within the first couple of minutes how much they care about you and your business versus just your money.

Do they ask relevant, specific questions about your company and how it works? Are they genuinely interested in what you do, or does it seem like you’re just another lead? You want to make sure that the company you decide to work with is going to be passionate about your project and invested in making your video a success.

2. Do they have fresh and creative ideas?

With so many video production companies out there, everything can start to look and sound the same after a while (especially if you’re looking at more than a few portfolios). And if it looks “same old” to you, chances are it will look that way to your customers.

Try to find a production company that strives to create truly unique work. It will make your video more memorable and help it stand out from the pack. If you’re not sure, ask the company to pitch you a few ideas first. This simple exercise will probably show you if they have the ability to come up with something special or not.

3. Is there a culture fit?

This is typically a question you should ask when making a full-time hire, but it also applies to hiring a video production company. You can learn a lot about a company by reading their blog , reviewing their work, talking on the phone, and ideally, meeting them in person.

Are these people you could hang out with? Do they share similar philosophies when it comes to doing business? If not, they may not be the right company to accurately represent you and your culture.

4. How is the production quality?

This is a loaded question, but also one of the most important questions to ask. Do the videos look and sound professional? If it’s live action, does it look like it was shot in an unlit bathroom? How about the sound quality? If it’s animated , does it use stock assets or custom illustration? Is the animation fluid and creative ?

At the end of the day, there are no right or wrong answers; all that really matters is whether or not you like their work. Oh, and if you’re not the boss, make sure he or she has buy-in. It’s critical to have all of the decision makers on board and excited about the company you select.

5. Do they fit my budget?

Video production can be expensive, but it can also be the first (and sometimes only) thing people associate with your brand and your business, so you want to make sure you do it right. You’ll most likely find prices all over the map, but if you’re looking for a breakdown of what’s involved in the production process and what you might expect to pay, check out this post on live action videos or this one on animated explainer videos . Price is always going to be a consideration, but hopefully it doesn’t have to be the most important one.

Conclusion

By thinking through these questions before selecting a video production company , you can save yourself loads of time, money, and frustration. The company you select may end up turning into a long-term partner, so ask the right questions and do the necessary legwork up-front. You won’t regret it.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Difference between POP3, IMAP or Microsoft Exchange

Fri, 22 May 2020 17:02:58 GMT

Which Do I Use to Set Up My Email?

POP3, Post Office Protocol

POP, or Post Office Protocol, is a way of retrieving email information that dates back to a very different Internet than we use today. Computers only had limited, low bandwidth access to remote computers, so engineers created POP in an effort to create a dead simple way to download copies of emails for offline reading, then remove those mails from the remote server. The first version of POP was created in 1984, with the POP2 revision created in early 1985.

POP3 is the current version of this particular style of email protocol, and still remains one of the most popular. Since POP3 creates local copies of emails and deletes the originals from the server, the emails are tied to that specific machine, and cannot be accessed via any webmail or any separate client on other computers. At least, not without doing a lot of email forwarding or porting around mailbox files.

While POP3 is based on an older model of offline email, there’s no reason to call it obsolete technology, as it does have its uses. POP4 has been proposed, and may be developed one day, although there’s not been much progress in several years.

IMAP, Internet Message Access Protocol

IMAP was created in 1986, but seems to suit the modern day world of omnipresent, always-on Internet connectivity quite well. The idea was keep users from having to be tied to a single email client, giving them the ability to read their emails as if they were “in the cloud.”

Compared to POP3, IMAP allows users to log into many different email clients or webmail interfaces and view the same emails, because the emails are kept on remote email servers until the user deletes them. In a world where we now check our email on web interfaces, email clients, and on mobile phones, IMAP has become extremely popular. It isn’t without its problems, though.

Because IMAP stores emails on a remote mail server, you’ll have a limited mailbox size depending on the settings provided by the email service. If you have huge numbers of emails you want to keep, you could run into problems sending and receiving mail when your box is full. Some users sidestep this problem by making local archived copies of emails using their email client, and then deleting them from the remote server.

Microsoft Exchange, MAPI, and Exchange ActiveSync

Microsoft began developing MAPI (sometimes called Messaging API) not long after IMAP and POP were first developed, although it has uses beyond simple email. Thoroughly comparing IMAP and POP to MAPI is pretty technical, and out of scope for many readers of this article. Simply put, MAPI is a way for applications and email clients to communicate with Microsoft Exchange servers, and is capable of IMAP style syncing of emails, contacts, calendars, and other features, all tied into local email clients or applications. This function of syncing emails is branded by Microsoft as “Exchange ActiveSync.” Depending on what device, phone, or client you use, this same technology might be called any of the three Microsoft products (Microsoft Exchange, MAPI, or Exchange ActiveSync), but will offer the same cloud-based email syncing as IMAP.

Because Exchange and MAPI are Microsoft products, only companies that own their own Exchange mail servers or use Windows Live Hotmail will be able to use Exchange. Many clients, including the default Android mail client and iPhone, are Exchange ActiveSync capable, giving Hotmail users IMAP style cloud-based email, despite Hotmail not offering true IMAP functionality.

In Short: Which Do I Use to Set Up My Email ?

Depending on your personal style of communicating and whom you prefer to get your email service from, you can pretty quickly narrow down how you should use your email.

If you use check your email from a lot of devices, phones, or computers, set up your email clients to use IMAP
If you use mostly webmail and want your phone or iPad to sync with your webmail, use IMAP, as well
If you’re using one email client on one dedicated machine (say, in your office), you might be fine with POP3, but we’d recommend IMAP
If you have a huge history of email and you’re using an old mail provider without a lot of drive space, you may want to use POP3 to keep from running out of space on the remote email server
If you use Hotmail or an Exchange Server Email, MAPI or Exchange ActiveSync will give you similar cloud-based syncing , like IMAP
If you don’t use Hotmail and you want email sync, use IMAP. If you do use it and want email sync, use MAPI/Exchange ActiveSync

Hopefully that’s dispelled a lot of your questions regarding these common ways we receive email data with our phones and computers.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Top 5 Advantages of Responsive Web Page Design

Fri, 22 May 2020 16:54:05 GMT

Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability , web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablet is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimised markup and many more have become crucial while creating websites with a responsive design.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

Smart Device Ready Design

The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

Now, having understood what is a reponsive web design, let us check the advantages and why Responsive Design is important while creating websites.

Advantages of Responsive Design

1. Super Flexible

Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.

2. Excellent User Experience - UX

While, content is king and discover ability of content are foremost success metrics , it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website from their favourite device.

3. Cost Effective

The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.

4. It is Recommended By Google

With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organise content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO .

5. Very Easy to manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy , such as optimising for keywords that are more likely to be searched when someone is on their smartphone. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy , and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!

Why Having a Good Logo is Essential to Business Success

Fri, 22 May 2020 16:49:25 GMT

Let’s face it: we make judgments about people based on first impressions all the time.

You’d probably pass up an interview with a job candidate, for example, if the resume were written on a stained, wrinkled bar napkin. In fact, chances are, no matter how qualified or sincere the applicant may be, you’ll probably choose to interview applicants with professional looking resumes instead. The jobseeker may also wonder why he has trouble finding a job when he interviews well, has plenty of experience and more than his share of skills.

The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the bar napkin applicant, so will customers move on and do business with someone else if they don’t trust you initially, no matter how qualified you actually are.

But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. Here are some more reasons why having a good logo is essential:

1) Build Initial Trust

Before a customer walks in your store or logs on to your website , they have developed a first impression of your company, partly by your logo. If your logo is professional , you’re more likely to help customers feel like your business is a professional one too.

2) Attract New Customers

An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Make sure your business puts its best face forward by looking great on the outside.

3) Stand Out From Competitors

Flip through the phone book and you’ll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers. After scoping out your competition, make sure you choose a logo design that will help you stand out .

4) Keep Loyal Customers

Don’t let competitors tempt away your best customers. If your brand and your logo are solid, your customers will be less likely to try the new guy around the corner who have a spiffy image.

5) Build Trust With Professionalism

A professional logo will tell customers you’re good at what you do. But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services .

We the hope the article adds value to your business communication!

Best,

Bejoy Peter- Digital Creator & Communications Strategist

Email: info@VisionKraft.com | Phone: +91 9850 555 795

Vision Kraft Media Works Pvt. Ltd.

- the perception management tools company!