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Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising.  The challenges of product photography are generally:


  • To represent the product without distortion
  • To represent the product in good lighting, with soft shadows and no identifiable reflections
  • To photograph a range of products rapidly, one at a time, so that the shadows and light are consistent

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