... the perception management tools company
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|DESIGN PACKAGES||ALPHA WEBSITE|
~ START-UPS ~
SME BUSINESS WEBSITE
~ BUDGETED BUSINESSES ~
~ LARGE ENTERPRISES ~
|Pages||11 Pages||21 Pages||Custom to subject|
|Forms||One Enquiry Form|| One Enquiry Form |
One Job Application Form
|Custom to subject|
|Text & Content||To be provided by Client|| To be provided by Client, we will|
revisit the same
|Photographs|| 25 (Travel & Stay to be|
arranged by the Client)
| 50 (Travel & Stay to be arranged|
by the Client)
| Custom to subject|
|Video Content||Please visit this link||Please visit this link|| Custom to subject|
|Search Engine Results||Please visit this link||Only submissions included|| Provided |
|Social Media||Plugin provided||Enchanced plugin provided|| Enchanced plugin & publishing|
|First year maintenance||Not included||Included with limited SLA|| Inclusive with SLA|
|Time frame||14 days||14 days|| Subjective|
INR 21,000/- plus tax
|INR 37,000/- plus tax|| Charged on assignment basis|
|Royalty free content|| Not included ||Not included|| Please Contact Us|
YOU ARE HERE: WEB AND INTERACTIVE / WEBSITE DESIGNING / DYNAMIC WEBSITE
Your website needs to take all kinds of visitors by the hand and help them find what they are looking for. Within a few seconds of getting to your site, a visitor needs to know what to do next. Do they need to sign up? Should they click a link to learn more? Once you determine what visitors are coming, you’ll be able to determine what they need to do once they get there. Tip: Don’t try to please everyone, but have your site clearly laid out to direct visitors wherever they need to go. If you do too much your website will become busy and difficult to navigate. Focus on a few key features that majority of your visitors will benefit from.
Am I at the right place? How long have you been in business? Can I afford you? How do I know your product or service is any good? How can I learn more about your services and company? How do I contact you? Tip: Try to answer the questions before they are asked. For example, if your visitors come to purchase a specific product that you’re well-known for in the industry, have that product easily located so they know they’re in the right place and can access product details right away. Clear, short messages work great.
Should they pick up the phone and call you? E-mail? Sign up for something? Buy your product online? A great website will guide your traffic where you want them to end up. If you’re selling a product, convince the visitors to buy and make it easy for them to do so. If you offer a service, let them know how and why they can benefit from it. Tip: Be clear and concise. Don’t make visitors think.
Keep in mind, that most people who come to your website won’t become a customer. In fact, the average conversion rate on the Internet is around one percent, meaning only 1 out of 100 visitors will end up contacting you, signing up, or buying something. Find out what forms of communication your visitors prefer and give them the means to stay connected: e-mail, a blog, Twitter, Facebook, LinkedIn, Google, RSS Feeds, and more. Tip: Engaging your customers is important, as most people don’t convert on the first visit. Keep them coming back by identifying your target visitor and catering to the market that best reaches them.
After all, your website is usually the first thing people look at. The right approach to planning a great website is to work backwards, by answering the following 5 questions:
More specifically, what marketing techniques will you be using to attract your target audience? Is it search engine optimization? Pay-per-click advertising? Social media? PR? This step is very important, as it often answers many of the questions below.